January 2011
2 posts
Food Traceability FAQ
Reading frequently asked questions about Food Traceability, on Quora
Produce Traceability Initiative FAQ
Reading frequently asked questions about Produce Traceability Initiative, on Quora
December 2010
1 post
Locally Grown Programs at major grocery →
This is a nice article talking about how major retailers are taking notice of small local farms due to consumer demand. Demand is good for pricing, so long as people continue to support local farmers markets in additional to mainstream retail.
April 2010
1 post
3 tags
Food Safety In the 21st Century - Mercatus Center... →
Very interesting read from the Mercatus Center.
Background on the Mercatus Center from their website:
“For over 25 years, the Mercatus Center at George Mason University has been the world’s premier university source for market-oriented ideas—bridging the gap between academic ideas and real world problems. A university-based research center, Mercatus works to advance knowledge about...
March 2010
1 post
Locally Grown Top 10 Fresh Ning Network →
We have a Ning Network set up because many of the small local growers do not have a webpage but they do have Twitter and Facebook. With this new Ning network, these small farmers are able to set up their own Ning page (free of course) and use that as their url (Webpage) in their Top10Fresh.com Profile.
Also, this Ning network allows them to sell produce through their webpage and to chat with...
February 2010
1 post
1 tag
Wal-Mart is (successfully) seeking redemption →
Wal-Mart has been leading the sustainability movement in the produce industry. Just goes to show that sometimes help arrives from a source you would not expect.
Wal-Mart’s efforts are appreciated.
January 2010
1 post
Food Alliance is the real deal →
Please Support Food Alliance with your purchases and with your corporate donation.
December 2009
2 posts
Interesting Blog from our First Grower in... →
CA0001 (John Dicus) of Rivenrock Gardens Will “Co-Tweet” for Top 10 on Twitter! Check out his blog:
A Traceability Solution →
Another nice article, very much appreciated.
November 2009
6 posts
Traceability For All →
Here is a fantastic article by a journalist who clearly sees the big picture. This article distills this concept down into the clearest terms I have seen, anywhere. Much clearer than our own website, in fact…
There are some really talented writers covering these issues, and that is going to be what makes the difference in bringing about change.
Food Safety Legislation Impacts Small Local Farms →
Very well written article highlighting the issue with cookie cutter legislation. Interestingly, the author also touches on the goodwill generated when the individual grower’s identity is known. Because all Top 10 Produce items identify the grower right on the item, local growers will be well-known locally. Especially when they produce exceptional quality produce. Enjoy!
7 tags
Ranking Produce Qualities - Pesticides and More →
This article talks about ranking produce items by pesticide residues. The idea with Top 10 is that not all produce is created equal. With Top 10 we intend to have rankings like this that are specific to the grower and to the particular produce item, rather than treating all produce items of a particular type as equal.
iPhone App for Apples →
Very Cool Application http://www.wordle.net/ on... →
Sensors on Shipping Containers: IBM Launches New... →
Couple this with their new “Breadcrumbs” software for the consumer level and it starts to become clear that IBM is making a power play for the traceability market in a big way.
Asymmetric Communications and Brand Strategy →
Incredibly interesting white paper on the impact of social media on brands. This paper helps to clarify Top 10 being a brand of brands. Essentially, under the Top 10 brand, because each grower is unique and markets themselves as such, each grower is essentially their own brand name. They are unified under Top 10 but they are independent from Top 10 also.
Therefore, if one of our growers...
October 2009
4 posts
Fantastic Blog About Sustainability and... →
This blogger is remarkably clear about sustainability marketing issues, challenges, and opportunities. She only has two followers but if the quality of the writing is any indication, she will have thousands in no time if anybody is paying attention.
9 tags
IBM iphone app lets you trace food from the farm →
This iphone app is a sign of things to come. Consumers are about to be a powerful force in bringing about social change.
Top 10 Current Channel →
If you have not heard of current you need to check this out. It is going to be HUGE.
September 2009
7 posts
Small Farms Should Use Blogs To Increase Business →
Million Dollar Farms In the New Century = Why Top... →
Small Farmers - Come Grow With Us! →
“Small farmers have received letters telling them they need GS1 128 barcodes...”
– John Bailey, Executive Director, Top 10 Produce LLC
4 tags
Traceability Questions and Answers from PMA’s...
Who is setting deadlines for traceability implementation? The 48 companies that made up the Steering Committee for the Produce Traceability Initiative (PTI). This group included retailers, foodservice distributors, growers, shippers, trade associations, brokers, terminal markets.
Are there penalties for not meeting the deadlines? Adhering to these deadlines is strictly...